Intentionality and human connection have always guided my writing.
01Introduction
Throughout my career, I’ve thoughtfully crafted and refined messaging that inherently connects a company to their audience. It’s a delicate balance of speaking the language of the consumer while reflecting the vision and values of the people behind brands like Hilton, Starwood Hotels, Marriott Vacations Worldwide, Ergobaby, and others.
02Approach
To craft messaging that resonates and to effectively engage your audience, you have to break some rules — artfully and with intention.
And it’s my favorite thing to do.
03Services
- Email campaigns & lifecycle messaging
- Website copy
- Social media & paid ad copy
- Brand voice & messaging
- Copy editing
- Proofreading
04On AI
No one asked, but since everyone’s asking, here is my position on AI.
Your brand always leads. While I am a big proponent of humans writing for humans, I understand that sometimes the primary goals are speed and volume.
I welcome AI-eager clientele with the caveat that I will always contribute time and effort to fact check, revise, and refine all AI-generated copy, ensuring that it meets not only the standards for your brand, but for mine as well.