Blackwing
The next chapter of Blackwing, written in Pen.

- Client
- Blackwing
- Industry
- Consumer goods
- Format
- Pre-order email
- Focus
- Spec rewrite, Email copywriting, Brand voice
A self-directed rewrite, described in her own copy doc as “a just-because rewrite from Jordan Nicole”. The finished work exists in full — three subject line and preview text pairs, five headline options, and restructured product sections.
Her opening, verbatim:
Our story started with a pencil. And now, we’re introducing the next chapter of Blackwing — the Pen. Because we believe your ideas deserve to be set in stone (or ink), one gratifying click at a time.
Shown here as an excerpt of the work itself; the fuller “opportunity” and “takeaway” framing is still to come.