Fine Point

Blackwing

The next chapter of Blackwing, written in Pen.

The Blackwing Pen resting on a writer’s notebook.
Client
Blackwing
Industry
Consumer goods
Format
Pre-order email
Focus
Spec rewrite, Email copywriting, Brand voice

A self-directed rewrite, described in her own copy doc as “a just-because rewrite from Jordan Nicole”. The finished work exists in full — three subject line and preview text pairs, five headline options, and restructured product sections.

Her opening, verbatim:

Our story started with a pencil. And now, we’re introducing the next chapter of Blackwing — the Pen. Because we believe your ideas deserve to be set in stone (or ink), one gratifying click at a time.

Shown here as an excerpt of the work itself; the fuller “opportunity” and “takeaway” framing is still to come.